Journal
Writing on narrative, craft and market share.
Featured · AI Tools
LinkedIn Just Admitted 40% of Your Feed Is AI Slop, Then Built a Button to Prove It
LinkedIn spent years rewarding volume. In one week it reversed course completely, and quietly admitted its own AI writing tool was part of the problem.
4 August 2026 · 4 min · Read →
AI Tools
A Founder in Surat Built an AI Tool 650,000 Developers Use, Before Silicon Valley Noticed
Most founders assume scaling starts with a plane ticket. Vishal Virani and Rahul Shingala built out of Surat instead, and it worked anyway.
2 August 2026 · 4 min
India
The Indian AI Company NVIDIA Just Backed Started With Village Call Centers
Two engineers picked the hardest, least-served niche in conversational AI and got brutally good at it. Seventeen years later it is worth $2.5 billion.
1 August 2026 · 4 min
Founder
I Ran The Experiment First. The Company Came After.
Before FlintPop existed, there was a year-long experiment on a genuinely bad Instagram username. Here's what the data actually said.
27 July 2026 · 3 min
Strategy
Posting More Is Not a Strategy
Volume is the cheapest thing a brand can buy and the easiest thing for a competitor to copy. Narrative is not.
18 June 2026 · 6 min
Operations
Why Your Strategist Can't Execute (And Your Creator Can't Strategise)
The most expensive gap in modern marketing sits between the deck and the deliverable. Here is how to close it.
30 May 2026 · 8 min
Production
B2B Brands Deserve Better Than Stock Footage
High-fidelity production is not a vanity spend. It is the fastest available proxy for competence.
2 May 2026 · 5 min
Music
Music Marketing Is Really IP Building
Artists who treat campaigns as launches plateau. Artists who treat them as universe-building don't.
11 April 2026 · 7 min